SPEAKER: ALICE WILSON
TAKING FLIGHT ON FACEBOOK
WITH SOUTWEST AIRLINES!
Southwest Airlines embraced social media early on and has established itself as one of the largest and most strategic airlines within the social landscape with over 1.6M followers on Twitter and 4.1M fans on Facebook. Southwest will share how the airline has evolved their social strategy from build/acquisition stage amongst silo’ed teams to full alignment across the enterprise to deliver business and revenue goals.
We will review Southwest’s approach to Facebook, diving into their purpose on the platform and process of establishing their content strategy as well as topline results.
Check out at: www.facebook.com/Southwest & www.twitter.com/SouthwestAir
SPEAKER: ALICE WILSON
Title: Business Consultant, Social Strategy, Southwest Airlines
Alice Wilson established and leads the social marketing practice at Southwest Airlines, the country’s largest domestic airline and the most successful low-fare, high frequency carrier.
Alice is responsible for extending the Southwest brand imprint online and driving business objectives within the social space. Along with her counterparts in Corporate Communications and Customer Relations, she defines the social strategy and vision for the airline.
MEETING DETAILS
WHERE:
Offices of Freeman+Leonard / BravoTECH, Heritage Square I
4835 LBJ Freeway, 10th floor, Dallas, TX
AGENDA:
Coffee & Networking 7:15 – 7:45 am
Speaker 7:45 – 8:45 am
Closing and Wrap Up 8:45 – 9:00 am
Out of Respect for fellow SMB attendees, our organizers & our sponsoring host
If for any reason you signed up for SMB and you can’t attend please either login to Eventbrite to give back your reserved seat or send an email to Board@SocialMediaBreakfastDallas.com so we can release your seat and let those on the waiting list come. Today, this event is free to you to attend. Yet, SMB has costs we are absorbing so please be mindful.
