This is a challenge that Giovanni Gallucci has faced and currently faces when building a digital strategy for clients. Giovanni will show you how he strikes the right balance between guarding the history and culture of the brand he works with while contribute to try new approaches to reach larger audiences online for clients. Giovanni Gallucci will show attendees how to focus on social media platforms that are continuously increasing in engagement like Facebook, Instagram, Pinterest, SnapChat and Twitter to successfully contribute to and increase fan-driven brand advocacy and protect a brand’s existing gains.