How a Pivot to Digital Marketing Won Big During the Big Game
MAKE NOTE – This meeting starts at 11:45am and goes through 1:00pm. Not our standard meeting time!
Avocados from Mexico has been a long-time sponsor of the Big Game each year. But with COVID-19, the traditional TV spot was out of the picture for 2021. Instead, Ivonne Kinser, head of digital marketing and her team at Avocados from Mexico pivoted to a digital-only campaign. And what a campaign it was!
Developing a multi-experience hub, Ivonne and her team created a virtual environment with a football stadium along with 5 different experiences for their audience. The results were phenomenal:
Most talked about Big Game brand
Record impressions with over 7B (yes Billions!) impressions in a month
Historical sales record
Join us on March 30, 2021 to hear Ivonne Kinser outline the details of this massively successful digital marketing campaign. It’s a virtual “Zoom” event and FREE.
11:50 am – Noon — Pre-meeting virtual networking
12 noon – 12:10pm — Opening remarks and special announcement
12:10 -12:45pm — Main presentation
12:45 – 1pm — Questions & wrap until 1pm
Get your ticket today
Due to Zoom meeting limits, we could fill up quickly so register now! If you signup and for any reason cannot attend, please go into Eventbrite and give up your seat so those on the waiting list can get in. Register below!
Great news!! You get to have your favorite snacks… as long as you provide them. That’s right, since it’s a virtual event; you get the pleasure of enjoying anything you have at your place. 🙂
USE THE FORM BELOW TO REGISTER NOW
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