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Millions of brand pages on the big 5 social media platforms have posted, tweeted, and pinned their messages over the last 6 years, all with some sort of social engagement, community growth, “lightning in a bottle/silver bullet” expectation. But we’ve got to stop thinking in social terms. Social media is just media, and the same tried and true traditional marketing principles still apply. 

Attendees will learn:

  •  How to apply traditional principles to emerging platforms 
  •  5 suggestions to make social media more social
  •  Examples of top campaigns from 2017 
  •  Proof points from tech giants like Google on the importance of creative

Featured Speakers:

Sterling Hayman & Rob Howe are Partners at Recreation Dallas, a social and digital agency in Dallas. Sterling brings the perspective of 20+ years in the Dallas advertising world, holding leadership positions at TracyLocke, DDB & Publicis. Rob Howe is a social native, having spent his 10-year career in the discipline building social strategies at Splash Media, USA Boxing & the US Olympic Committee while also building his own brand to help raise awareness for Type-1 Diabetes.


Thursday, October 26, 2017
7:15 AM to 9:00 AM

Offices of Freeman+Leonard / BravoTECH
Heritage Square I – 10th Floor
4835 LBJ Freeway, Dallas, TX, 75244
View on map / get directions

Coffee & Networking: 7:15 – 7:45 am
Speaker(s): 7:45 – 8:45 am
Closing and Wrap Up: 8:45 – 9:00 am