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The What’s and How’s of Digital Shopper Marketing

There is no question that digital and mobile experiences are changing how we live, interact and even how we shop. We will share the trends shaping and changing our shopping behaviors and what impact that will have on our future. As well as define what is ‘digital shopper marketing’ and how to apply it to everyday marketing strategies.

During this discussion, Kelly Ravestijn, VP of Strategic Planning and Reagen Anderes, Sr. Digital Strategy Director from IN Marketing will share consumer trends in our digital and social behavior forcing change in how we shop and buy. You’ll hear the definition of digital shopper marketing and how that differs in messaging and strategy from overall digital marketing, and understand key strategies for implementing digital shopper marketing

Kelly Ravestijn
Kelly RavestijnVP Strategic Planning at IN Marketing Services

Leads the strategic planning function for IN Marketing Plano and is responsible for the strategic, thought leadership and analytics. Before joining IN Marketing, Kelly worked for Shopper Marketing and Brand Advertising agencies in New Orleans, Dallas, and New York. Kelly holds a MA from the University of Texas as well as secondary bachelor’s in International Business, through studies in Mexico, Argentina and Spain. She is the mother of two boys, ages 4 and 8 and married to a Dutchman who shares her love of soccer.

Reagen Anderes
Reagen AnderesSenior Director, Digital Marketing at IN Marketing Services

With an entrepreneurial spirit and passion for this quickly evolving industry, Reagen is a thought leader in all things digital marketing strategies/planning/buying, CPG integrated marketing, retailer digital capabilities, eCommerce, digital shopper behavior, and programmatic media including technologies, emerging media, platforms, inventory sources, and data providers.  Prior to IN Marketing, Reagen was with Sq1 and is a graduate of SMU with a Bachelor of Science, Business/Corporate Communications.


Thursday, November 17, 2016
from 7:15 AM to 9:00 AM

Offices of Freeman+Leonard / BravoTECH
Heritage Square I – 10th Floor
4835 LBJ Freeway, Dallas, TX, 75244
View on map / get directions

Coffee & Networking 7:15 – 7:45 am
Speaker(s): 7:45 – 8:45 am
Closing and Wrap Up 8:45 – 9:00 am