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Learn How Social Media has Changed Public Relations

Leading DFW reporters and a PR agency will share tips on how to maximize the effectiveness of your public relations by using social media

In response to recent requests from SMB Dallas members, the June meeting will feature a panel discussion on PR and Social Media work together. Understand and learn how to use PR & social media in today’s digital media world.

You will hear from Dom DiFurio, breaking business news reporter for the Dallas Morning News and Eline de Bruijn, digital producer for channel 5 NBCDFW TV. Paige Dawson, founder, and president of MPD Ventures will provide a PR agency perspective.

As they share how they work in print/digital and broadcast (TV). You’ll learn:

  • What works and doesn’t work from perspective of both media and agency
  • How to leverage social media before, during and after to accelerate your success
  • A better understanding of public relations and social media


Paige Dawson
Paige Dawson

Paige Dawson, founder & president, MPD Ventures Company

A storyteller and relationship builder, Paige fell in love the field of public relations 25 years ago and has worked with hundreds of executives, entrepreneurs, and companies to raise brand awareness, share expertise, and be in the right conversations with local, national, and industry media outlets (and now bloggers and podcasters). At every stage, she weaves in social media to create a more relevant, authentic, and valuable experience for media, company, and ultimately the end consumer.

Dom Difurio
Dom Difurio

Dom Difurio, Breaking Business News Reporter, Dallas Morning News

Dom is a reporter/producer writing breaking news about the companies and transactions that shape our life in North Texas. Dom helped lead the newspaper through its digital first transformation several years ago and served on its audience engagement team. He considers himself among the many transplants that moved to Texas from the crowded coasts who found more than enough reasons to call it home.

“As algorithms change and major social media companies continue to make decisions that muddy how truth is disseminated, responsible journalists are utilizing every platform available to build deep, trustworthy relationships with readers around facts in a polarized time.”

Eline de Bruijn
Eline de Bruijn

Eline de Bruijn, Digital Producer, NBCDFW

Eline de Bruijn is a Digital Producer at NBC DFW where she writes breaking news stories, works with the NBC 5 Today team, posts on the station’s social media pages, edits reporter web stories and hosts their Instagram Stories “newscast” Get Connected. She has a knack for hunting for stories (both for social media and on-air), choosing the perfect GIF and working on engagement with viewers for the morning show.


Thursday, June 27, 2019
7:00 AM to 9:00 AM

Offices of Freeman+Leonard
Heritage Square I – 10th Floor
4835 LBJ Freeway, Dallas, TX, 75244
View on map / get directions

Coffee & Networking: 7:00 – 7:45 am
Speaker(s): 7:45 – 8:45 am
Closing and Wrap Up: 8:45 – 9:00 am

Breakfast provided is usually two items; a breakfast snack and fruit, along with coffee and water.