Thursday, July 28th, 2016

Refresh & Engage

How To Rejuvenate Your Trade Show Marketing With Social Media

During this panel discussion, Jeff Meisner, CEO of Skyline Sector 5 and Sector 5 Digital, Brian Proctor, CEO of Mente Group and Rebekah Horton, Marketing Coordinator at Sector 5 will share insights on how to engage attendees and increase ROI by integrating digital tools, including social media, into your trade show marketing strategy.

Watch this video to understand the business case that will be discussed, along with your insights and questions.

This is an opportunity for you to consider rejuvenating your company’s trade show participation and results.

Jeff Meisner is the CEO of Skyline Sector 5 and Sector 5 Digital. The two companies focus on the total customer experience, bringing decades of expertise on the design and fabrication of physical structures as well as the creation of amazing digital content to support any environment. Under Jeff’s leadership, Sector 5 has achieved 15 consecutive years of record-breaking revenue, been listed in the Inc. 5000 honor roll, and won Fort Worth Small Business of the Year.

“Social media is a valuable tool for event marketing, especially trade shows.  It offers an easy, accessible way to engage and build relationships with attendees before, during and after an exhibition and also gives companies another way to gather metrics, gauge the success of their event and promote brand awareness.”

Brian Proctor is the founder, President and CEO of Mente Group, LLC, and has been serving private aviation clients for over 15 years. Having been involved in over $5 billion in aircraft transactions and over $6 billion in aviation business planning, Brian’s experience is sought by corporations and individuals, worldwide. He holds a BA degree in International Studies in Politics and Diplomacy from the University of Richmond and an MBA from Southern Methodist University.

Rebekah Horton is the Marketing Coordinator at Skyline Sector 5 where she manages social media, branding, public relations, special events and lead generation. Prior to her position at Sector 5, Rebekah worked as a project assistant at The S&G Group, a public relations firm, and graduated from Abilene Christian University with two degrees in Marketing and English.

“I’m looking forward to being a part of the Social Media Breakfast panel. During the discussion I’ll be sharing some best practices for integrated social media into your trade show marketing strategy to create a seamless experience for your target audience.”



Offices of Freeman+Leonard / BravoTECH, Heritage Square I, 4835 LBJ Freeway, 10th floor, Dallas, TX


Coffee & Networking 7:15 – 7:45 am Roundtable 7:45 – 8:45 am Closing and Wrap Up 8:45 – 9:00 am

Social media started as an organic marketing tool with an emphasis on creating engaging and interesting content that people actually liked. Over the past three to five years, paid (or sponsored) content has become a staple of most social media marketing efforts.


Thursday, July 28, 2016 from 7:15 AM to 9:00 AM (CDT) – Add to Calendar


Freeman+Leonard / BravoTech, 4835 LBJ Freeway, Imprimis Building, 10th Floor, Dallas 75244 – 4835 Lyndon B Johnson Fwy, Dallas, TX 75244, United States – View Map