Reframing Influencer Marketing to Ignite Your Brand
MAKE NOTE – This meeting starts at 11:50am and goes through 1:00pm. Not our standard meeting time!
The biggest challenge ahead for influencer marketing is the way we think about and categorize influencers. If we do not change from prescribing strategies that are limited to Instagrammers and YouTubers with large audiences, the practice and category will be washed away as a fad and the practice will be folded back into social media or PR or some other discipline. Influencers is the wrong way to view our target partners.
People with influence is the right way.
This presentation illustrates the problem, reframe how to think about influencers and prescribes a solution for everyone to win moving forward.
We’re looking at influencer marketing all wrong, according to Jason. We’ve been lulled into thinking it’s all about people with big followings online. But influence can happen to anyone, from anyone. We need to think about it differently. This talk will dive deep into that with these key takeaways:
Understand the current opportunities and problems with the influencer marketing landscape
Discover a more strategic marketing perspective to filter influencer thinking through
Learn how to approach influence — not just influencers — in meaningful ways for your brand
Join us on Thursday, May 27, 2021 to hear Jason Falls reframe influencer marketing. It’s a virtual “Zoom” event and FREE.
Thursday, May 27th
11:50 am – Noon — Pre-meeting virtual networking
12 noon – 12:10pm — Opening remarks
12:10 -12:45pm — Main presentation
12:45 – 1pm — Questions & wrap until 1pm
About Jason Falls
Jason Falls is an award-winning digital strategist, author and industry pundit. By day, he’s the senior influence strategist at Cornett, a full-service agency in Lexington, Kentucky. He also hosts two podcasts, Digging Deeper and Winfluence, and is a regular contributor to Entrepreneur.com. His third book, Winfluence – Reframing Influencer Marketing to Ignite Your Brand, was published in February 2021 by Entrepreneur Press.
And as a fun fact, one of Jason’s first speaking engagements years ago was at a Social Media Breakfast meeting. So it will be fun to have him be the first speaker of our new brand – Dallas Digital Marketers.
Jason’s social media channels:
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MEETING INFO & AGENDA
Thursday, May 27th
11:50 AM to 1:00 PM
ZOOM CONFERENCE MTG
(register above to receive link)
- 11:50 am – Noon: Enter Zoom meeting, Networking
- Noon – 12:45 pm: Speaker
- 12:45 pm – 1:00pm: Questions, Final announcements, and Closing