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Reframing Influencer Marketing to Ignite Your Brand 

MAKE NOTE – This meeting starts at 11:50am and goes through 1:00pm. Not our standard meeting time!

The biggest challenge ahead for influencer marketing is the way we think about and categorize influencers. If we do not change from prescribing strategies that are limited to Instagrammers and YouTubers with large audiences, the practice and category will be washed away as a fad and the practice will be folded back into social media or PR or some other discipline. Influencers is the wrong way to view our target partners.

People with influence is the right way.

This presentation illustrates the problem, reframe how to think about influencers and prescribes a solution for everyone to win moving forward.

We’re looking at influencer marketing all wrong, according to Jason. We’ve been lulled into thinking it’s all about people with big followings online. But influence can happen to anyone, from anyone. We need to think about it differently. This talk will dive deep into that with these key takeaways:

Understand the current opportunities and problems with the influencer marketing landscape
Discover a more strategic marketing perspective to filter influencer thinking through
Learn how to approach influence — not just influencers — in meaningful ways for your brand
Join us on Thursday, May 27, 2021 to hear Jason Falls reframe influencer marketing. It’s a virtual “Zoom” event and FREE.

Program Format:

Thursday, May 27th
11:50 am – Noon — Pre-meeting virtual networking
12 noon – 12:10pm — Opening remarks
12:10 -12:45pm — Main presentation
12:45 – 1pm — Questions & wrap until 1pm

About Jason Falls

Jason Falls is an award-winning digital strategist, author and industry pundit. By day, he’s the senior influence strategist at Cornett, a full-service agency in Lexington, Kentucky. He also hosts two podcasts, Digging Deeper and Winfluence, and is a regular contributor to His third book, Winfluence – Reframing Influencer Marketing to Ignite Your Brand, was published in February 2021 by Entrepreneur Press.

And as a fun fact, one of Jason’s first speaking engagements years ago was at a Social Media Breakfast meeting. So it will be fun to have him be the first speaker of our new brand – Dallas Digital Marketers.

Jason’s social media channels:


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Due to Zoom meeting limits, we could fill up quickly so register now! If you signup and for any reason cannot attend, please go into Eventbrite and give up your seat so those on the waiting list can get in. Register below!

Snacks Note:
Great news!! You get to have your favorite snacks… as long as you provide them. That’s right, since it’s a virtual event; you get the pleasure of enjoying anything you have at your place. 🙂


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Thursday, May 27th
11:50 AM to 1:00 PM

(register above to receive link)


  • 11:50 am – Noon: Enter Zoom meeting, Networking
  • Noon – 12:45 pm: Speaker 
  • 12:45 pm – 1:00pm:  Questions, Final announcements, and Closing