Jan. 31, 2013 – Eric Swayne; Using big data to drive social media marketing decisions
Eric Swayne of GolinHarris will talk about how to find and use “Big Data” (a buzz-word you will hear more often in the year 2013)
His talk will give straight forward answers on how to discover some of the sources of this data, along with pitfalls to avoid, and some really sage advice in wielding the power of Big Data.
Meeting Info & Agenda
Offices of Freeman+Leonard / BravoTECH, Heritage Square I,
4835 LBJ Freeway, 10th floor, Dallas, TX
Coffee & Networking from 7:15 am to 7:45 am;
Presentation and Discussion from 7:45 to 8:45;
Closing and Wrap Up from 8:45 to 9:00
What is Big Data, and how is it different?
What in the world am I supposed to do with it?
How can Big Data help me in my industry – isn’t this just a “toy for the rich?”
What can I do tomorrow to help me understand and work with Big Data?
Understanding of this buzzword, and what it means in the industry
Knowledge of how big these Big Data sources really are when compared with each other
Real-world examples of how it’s created, how it’s used, insights you can get
About Eric Swayne:
Eric Swayne is VP, Director of Insights at GolinHarris, a published author in marketing and business, award-winning front-end developer and guest blogger for AdAge. He provides strategic thinking in all forms of digital media, as well as frameworks that leverage these channels to gain deeper insight from and relationship with consumers.
Eric has worked with clients across verticals including Dr Pepper Snapple Group, Sam’s Club, Walmart, Best Buy, HP, Bank of America, H-E-B, SuperValu, Bicycle Playing Cards, Famous Footwear, Texas Instruments, American Airlines and the U.S. Treasury. Eric is also on the board of Digital Dallas, a collective group of 650+ members created to showcase great digital work within the DFW metroplex and connect together the digital talent making it happen.
Eric graduated from Harding University with a BA in Communication Management, and lives in Denton, TX with his wife and three children. Eric is passionate about holistic online marketing, TweetDeck, Google Chrome, Starcraft and original recipe Dr Pepper.