Social Media is changing the way journalists work. Looking back in our rearview mirror we can see how technological advances have changed how we get our news. Typewriters out, computers in; passing around newspaper clippings out, sharing stories on Facebook in; watching news at specific times out, streaming news whenever convenient in. 

News is available 24 hours a day. It is immediate and journalists now have the ability to establish a one-to-one relationship with their fans through Social Media.

This month, Emmy-winning journalist, Stephanie Lucero will explain how we can stay connected to local news. How to even pitch the right stories at the right time to reporters for maximum impact. And, how reporters strategically use Social Media in this changing world. 

stephanie2 Stephanie Lucero is an Emmy award-winning journalist known for telling news stories with depth and compassion. She uses strong networking skills to build meaningful relationships of the North Texas community, including businesses, law enforcement, government, and healthcare. As a television news reporter she has covered all types of events including Hurricane Katrina, the Dallas Ebola cases, the Branch Davidian standoff in Waco, immigration reforms, Dallas Cowboys Super Bowl victory parade, domestic violence and mental health stories.




Offices of Freeman+Leonard Heritage Square I
4835 LBJ Freeway, 10th floor, Dallas, TX


Coffee & Networking            7:15 – 7:45 am
Speaker(s)                              7:45 – 8:45 am
Closing and Wrap Up           8:45 – 9:00 am