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Telling Stories that Matter

with Derek Hubbard from Southwest Airlines

It has become almost impossible to know which stories will resonate with a given audience, yet more than ever, audiences crave compelling stories. Attend this session and master how to influence through authentic storytelling, and learn how to balance emotion and science to connect with your social audience.

Attendees will learn:
• Best practices for combining data and emotion in social storytelling
• How to curate and create compelling, authentic stories for social media
• How to build the anatomy of a great story

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Due to limited seating, we fill up quickly so register now!  If you signup and for any reason cannot attend, please go into Eventbrite and give up your seat so those on the waiting list can get in.

Derek Hubbard - Southwest Airlines


Derek K. Hubbard serves as Sr. Specialist and Spokesperson for Southwest Airlines. Derek manages the Company’s social media channels, curates and creates social content, handles media relations, and provides social council during crises.


Thursday, November 21, 2019
7:15 AM to 9:00 AM

Offices of Freeman+Leonard / BravoTECH
Heritage Square I – 10th Floor
4835 LBJ Freeway, Dallas, TX, 75244
View on map / get directions

Coffee & Networking: 7:15 – 7:45 am
Speaker: 7:45 – 8:45 am
Closing and Wrap Up: 8:45 – 9:00 am