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Creating Personalized Engagements to Drive Customer Loyalty

You’ve heard the new terms: AI, Machine Learning and Chatbots. You’re familiar with various social media platforms and traditional marketing channels. But how do you use this technology to personalize engagements and drive customer loyalty and business?

Join us to learn from Sherif Mityas, Chief Experience Officer of TGI Fridays. Sherif’s team at Friday’s uses AI technologies, chat bots and social media in a mobile-centric approach. See how they combine the latest tools to deliver the message in digital and traditional channels to establish meaningful relationships with their guests. Not only will you learn about the tools and processes used but you’ll hear impressive facts that support the business value of this effort.

Key takeaways:

  • How can Brands utilize the latest AI technologies, chat bots and machine learning tools to create personalized experiences for consumers
  • What are the key considerations and lessons learned for organizations when embarking on these digital efforts
  • What comes next and how should Brands continue to balance the “art” and “science” of Marketing Technologies
Sherif Mityas
Sherif Mityas

Sherif Mityas is the Chief Experience Officer for TGI FRIDAYS with oversight for the Brand’s Strategy, Marketing, Operations, Technology and Digital efforts. Mr. Mityas has more than 20 years’ experience in the retail and hospitality industries in both senior consulting and executive industry roles.

Prior to joining TGI FRIDAYS, Mr. Mityas served as the Managing Partner for JS Consulting and as the Chief Executive Officer for Hollywood Video/Movie Gallery.

Mr. Mityas received a B.S. degree in aerospace engineering from Boston University, a M.S. in mechanical engineering from Rensellaer Polytechnic Institute and an M.B.A. from Northwestern’s Kellogg School of Management.

View Sherif’s presentation from the event.


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Thursday, June 28, 2018
7:15 AM to 9:00 AM

Offices of Freeman+Leonard / BravoTECH
Heritage Square I – 10th Floor
4835 LBJ Freeway, Dallas, TX, 75244
View on map / get directions

Coffee & Networking: 7:15 – 7:45 am
Speaker(s): 7:45 – 8:45 am
Closing and Wrap Up: 8:45 – 9:00 am