Marketing Myths and a Clarified Role for Social Media
Brad B McCormick, Chief Digital Office at Moroch Advertising and SMU CAPE Digital Strategy instructor, will take give us a whirlwind tour of the provocative marketing book, “How Brands Grow.”
Named as Ad Age Book of the Year in 2013; the book contains extensive reviews of hundreds of national and international integrated marketing campaigns.
It argues, rather persuasively, that many of the techniques and strategies we use in marketing today–including social media–are based on false assumptions of how consumer behavior works.
Please join us for what is likely to be a very provocative discussion!