Register for this event

Marketing Myths and a Clarified Role for Social Media

Brad B McCormick, Chief Digital Office at Moroch Advertising and SMU CAPE Digital Strategy instructor, will take give us a whirlwind tour of the provocative marketing book, “How Brands Grow.”

Named as Ad Age Book of the Year in 2013; the book contains extensive reviews of hundreds of national and international integrated marketing campaigns.

It argues, rather persuasively, that many of the techniques and strategies we use in marketing today–including social media–are based on false assumptions of how consumer behavior works.

Please join us for what is likely to be a very provocative discussion!

Brad B McCormick
Brad B McCormickChief Digital Officer

Chief Digital Officer

Moroch Partners (36-office Advertising Agency)

– A Top 10 Ranked, Independently-Owned U.S. Agency

– Moroch works hard to integrate traditional and digital media channels across the entire customer.

Southern Methodist University Continuing and Professional Education Instructor – Teaches “Digital Marketing Strategy & Management” , a required course as part of SMU’s Digital Marketing Certificate Program


Thursday, October 27, 2016
from 7:15 AM to 9:00 AM

Offices of Freeman+Leonard / BravoTECH
Heritage Square I – 10th Floor
4835 LBJ Freeway, Dallas, TX, 75244
View on map / get directions

Coffee & Networking 7:15 – 7:45 am
Speaker(s): 7:45 – 8:45 am
Closing and Wrap Up 8:45 – 9:00 am