Register for this event
Marketing Myths and a Clarified Role for Social Media
Brad B McCormick, Chief Digital Office at Moroch Advertising and SMU CAPE Digital Strategy instructor, will take give us a whirlwind tour of the provocative marketing book, “How Brands Grow.”
Named as Ad Age Book of the Year in 2013; the book contains extensive reviews of hundreds of national and international integrated marketing campaigns.
It argues, rather persuasively, that many of the techniques and strategies we use in marketing today–including social media–are based on false assumptions of how consumer behavior works.
Please join us for what is likely to be a very provocative discussion!
Chief Digital Officer
Moroch Partners (36-office Advertising Agency)
– A Top 10 Ranked, Independently-Owned U.S. Agency
– Moroch works hard to integrate traditional and digital media channels across the entire customer.
Southern Methodist University – Continuing and Professional Education Instructor – Teaches “Digital Marketing Strategy & Management” , a required course as part of SMU’s Digital Marketing Certificate Program
MEETING INFO & AGENDA
When
Thursday, October 27, 2016
from 7:15 AM to 9:00 AM
Where:
Offices of Freeman+Leonard / BravoTECH
Heritage Square I – 10th Floor
4835 LBJ Freeway, Dallas, TX, 75244
View on map / get directions
Agenda:
Coffee & Networking 7:15 – 7:45 am
Speaker(s): 7:45 – 8:45 am
Closing and Wrap Up 8:45 – 9:00 am