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How to analyze Social Media Analytics w/o being a Marketing Expert?

Social media platforms offer lots of numbers to analyze, but what do they really mean?
How should we interpret the data? What Key Performance Indicators (KPI’s) matter to our businesses? Which data points reflect these KPI’s? These questions and more will be covered in our upcoming panel discussion. The “Where-What-How of Data Analytics” for Social Media Marketing is coming to SMB.

Our panelists will start with some basic insights into the data on each of the following platforms – LinkedIn, Facebook and Google Analytics and then move on to how we can best leverage our findings, by sharing some of their client experiences. This session is focused on the free tools and not the robust ones that are available at a premium.

Bring your questions for our panelists. Great questions make great learning experiences for all!

Our Panelists

Kathy F. Catoe
Kathy F. Catoe

Kathy Catoe is a principal of KTO Group, LLC, a full-service integrated marketing consultancy. Kathy also serves as the Director of Digital Marketing for Trifecta Public Strategies, a creative communications firm with an emphasis on reputation management. As an Inbound Marketing Certified Professional, she works with clients in the finance, healthcare, technology, nonprofit and retail industries. Kathy is a SCORE Mentor and a past Board Member of Social Media Dallas.

Steve Aquino
Steve Aquino

Steven Aquino is the founder of Social Target, an agency. He currently builds sales funnels, marketing automation and runs paid traffic for business owners and coaches. He is the creator of Snap Filter Studio. This was the first Snapchat Geo-Filter Agency. Steven has worked with a number of large brands including QVC, Buffalo Wild Wings, MTV, Mary Kay, and many more.


Thursday, February 28, 2019
7:15 AM to 9:00 AM

Offices of Freeman+Leonard / BravoTECH
Heritage Square I – 10th Floor
4835 LBJ Freeway, Dallas, TX, 75244
View on map / get directions

Coffee & Networking: 7:15 – 7:45 am
Speaker(s): 7:45 – 8:45 am
Closing and Wrap Up: 8:45 – 9:00 am